The PIPR Story

The PiPr business was born out of the bespoke creation of sales and marketing platforms for some of Australia’s highest profile house and land developers and builders since 2002. For 15 years, these platforms produced over $7 billion worth of transactions, with businesses quadrupling their sales in 12 months. This success could only be accessed by larger builder developers, as this system was expensive to both build and maintain; highlighting an opportunity in the industry, PiPr was created.

The advent of cloud technologies and maturing of the market for these services has seen PiPr evolve into the exciting software as a service (SaaS) business it is today. Launched in 2018, PiPr has assisted businesses to process over $250 million in transactions. With affordable setup and ongoing success fees, developers only pay if the system is working for them.

Meet the team

Like any business, the strength of the company is in its people, and the PIPR team have been working together for nearly two decades.

Rich Evans
CEO & Founder

Rich Evans has had a long career in the creative industries. Starting his career as a graphic designer in 1991, he worked through the print industry before becoming one of the pioneers of the early internet industry in Australia.

He built and ran an online development business from 1999 – 2009, counting many iconic household name brands as clients.

He is a published author, consultant and speaker across the digital marketing and business development fields.

He is a current Board member of Regional Development Australia – Central West, and an advocate for mental health in the regions.

Don Graham

Don is a Director of the PIPR business. Don brings a refreshingly simple approach to financial analysis, which sets a benchmark for marketing analysis, working capital and cash flow management.
Don has over 25 years’ experience in accounting, corporate and private companies. He has spent several years perfecting this system and applying it successfully to many businesses. He has held public company directorship and is an investor and founder of several businesses.

Michel Hale
Lead Developer

Bachelor of ICT – Graduated 2007 from Rotterdam University of Applied Sciences.
Michel Hale has been developing customer focused online business systems for over 15 years.
His experience has covered the entire spectrum of development from system analysis to development and deployment of advanced systems architecture systems for major corporations.




Ciccy Li
Systems Analyst

Ciccy is a Systems Analyst at PiPr, she has a Bachelor of Information Technology degree from the University of Queensland and studied in Georgia institute of technology (US) as an exchange student for one semester. Ciccy is specialising in developing and organising business requirement specifications, diagrams and flowcharts for developers and testers to follow. She has passion for improving software systems and resolving business problems using technology for the organisation and its clients.

Outside of work Ciccy loves to spend time on the badminton court for some intense games.

Corey Salvati
Marketing Coordinator 

Corey is a digital marketer with hands-on experience. He has built up PiPr’s digital marketing over the past year, preparing the business for its next stage of growth!

Corey is a jack-of-all-trades marketer who’s happy to give everything a crack, however, he especially enjoys email marketing and workflow automation.