The property development and construction industry is continuously changing. With increased economic pressure, there is a need for companies to develop new ways to ensure they remain profitable. In order to grow and generate profits, property developers and builders are implementing new technologies and systems such as, customer relationship management (CRM) systems.

The following will explain what a CRM system is, the benefits of this system and the importance of implementing one.

What is CRM?

A CRM is a customer management system which controls customers, potential clients and contacts. This system not only improves the relationships between a business and current customers, but also between businesses and prospective clients. Not to mention, this system allows a company to effectively track leads and sales.

An effective CRM system separates all of your business contacts into categories. This allows you to be aware of any potential leads and effectively arrange the next steps involved with existing and potential customers. Basically, providing you with the big picture of your existing, incoming and future sales.

Moreover, CRM systems automate your workflow and processes, assisting in the organisation of data to support businesses with their customer engagement.

Benefits of CRM for Property Developers

There are many associated benefits of CRM for property developers. In the past, many builders and property developers relied on paper files to keep track of their clients and other materials. In today’s world, they are more likely to use manual email methods and spreadsheets. However, this still isn’t an overly feasible method, as it is often difficult to find necessary information and even when found, these details may not be up to date.

Here are just some of the benefits of CRM:

• Automate manual and repetitive tasks. CRMs allow for the automation of general admin, follow up tasks and more. For example, rather than sending manual emails, a CRM allows you to automatically send this information with pre-embedded personal details. Overall, this allows your team to work on other, more valuable tasks, saving you time and resources.
• Improve collaboration and efficiency. A lack of organisation can result in goals being left incomplete or conversely, the duplication of tasks. A CRM system means that you have everything, all in one place. This allows you to have standardised processes and align goals to avoid wasting any time or resources.
• Positively influence relationships and sales. A CRM enables firms to provide better service, collaborate effectively, ensure tasks are completed efficiently, influence lead generation and prospect management. Having a reliable system allows you to maintain and improve these customer relationships, as a result positively influencing sales.

Implementing a CRM System in Your Business

Too many companies are still questioning whether or not to implement CRM. However, even SME construction-related firms are able to reap the benefits of these systems.

Business owners generally believe that they are able to fuel company growth just fine with their current customer support measures. However, CRM technology isn’t just based on company growth or marketing to a greater audience. The major overlooked factor of these systems is their ability to streamline tasks and ensure effective and personalised communication.

Overall, a home is a significant investment people make over the span of their lives. Therefore, when a customer places their trust in you to facilitate the building of their home, this is much more valuable than the exchange of a typical product or service. It is an investment which plays a major role in their lives, family and future. Therefore, builders and developers should consider a CRM system as an essential tool for their customer relationships, business growth and success.

PiPr is more than a CRM system – PiPr allows you to offer 24/7 worldwide sales through an all-in-one sales and stock management system.

Watch a demo or contact us here today to find out more.