Business owners can no longer avoid the necessity to implement social media marketing. Especially new home builders. The increased push of digitisation in the home building industry has increased competition across all mediums. However, is the thought of social media pushing you out of your comfort zone? You’re not alone. The truth is, social media marketing for new home builders is exceptionally far-reaching. Almost all industries now require an in-depth strategic plan to reach their current and potential audience. So, how do you effectively utilise social media marketing for new home builders? Here are five essential tips to start you on your digital journey!

1. Get your Messaging Nice and Consistent

Irrespective of if you’re company has a unique selling proposition (USP) or does not. You must have a keen and insightful understanding of what makes your product sell, who you want to sell it to, how you’re going to promote it and where. ‘Where’ is an essential aspect for home builders to ensure consistency. As some may argue, an engaged following on social media of 500 NSW contacts for a NSW home builder is better than 2000 New Zealand and Western Australian contacts. Because in the end, all this branding and content creates value, it’ll be your social media marketing that will also extract that into solid leads.
It’s not necessary to explicitly state all the above, but working your content into consumable chunks that your intended audience is bound to understand. Ultimately, you must take ownership of your audience’s social media journey. You are the storyteller — you cannot think that they know. Hold their hand, whisper in their ears, and tell them what to do. But don’t think you’re writing a novel; making the content isn’t so hard.

2. Content is King, Curation is Queen.

Marketers love this simple phrase, but few give the additional nod to how crucial it is to curate your much-beloved content. But let’s start with content.

In its purest form, content marketing is a strategy that focuses on creating, sharing and pushing relevant and consistent content. This is inherently extremely valuable, as it’s what gets people engaged and keeps current customers. This also helps with targeting a broad, new audience. It goes hand in hand with consistent messaging, except it’s actually the act of creating this message. Content is king because this strategic approach drives profitability in the long run. It calls for having clear goals and an in-depth strategy. Simple?

Curation is where the marketer editorially collects and reproduces the critical parts of content to be spread across all channels. For instance, you’ve developed a brilliant piece of LinkedIn content to be shared, but how will that fare on Instagram, Facebook, or Pinterest? So, rather than spending hours on developing unique social media content for each platform, try to curate and tweak your content so it can be minutely adjusted across each channel.

3. Position Yourself

Similar to our first point, however, positioning for new home builders is crucial to stand out in an increasingly saturated industry. Marketing through social media is all about engagement and whether your content drives a prospective lead to sign up to your email list, demo or purchase your product. How you go about that is up to you.
First things first, position your brand. This is defined as how you want customers and your audience to perceive your business. Subsequently, act the way you want your target market to visualise your company. Want to take a youthful approach? Incorporate more emojis and less jargon. Want a professional approach? Increase the jargon and industry news.
Also, go to a social media platform where your product or service will be appreciated and where it can be useful to as many people as possible. If your target market is youthful new home buyers, go with Instagram or Facebook. Are you looking for an older demographic of experienced homebuyers? Utilise LinkedIn more.

4. Be Interactive

As mentioned prior, social media marketing for new home builders is all about content. And, did you know that interactive social media content can deliver higher engagement rates than standard, static social posts? Simply put, the benefits of interactivity in social media are:
– More engagement
– Feels more personalised
– Captures valuable data
How do you incorporate this into your home building content? There are plenty of options. Try introducing polls to gather essential data on what your audience prefers with aspects of homebuilding. Hold contests for offers and special discounts, encouraging users to send in amazing content that you can curate! Develop an interactive calculator anyone can use for assessing their potential home loan. The options are extensive and almost endless.

5. Automate and Optimise

You can use so many social media channels today to put your brand in front of your ideal customers. However, you need a social media presence that targets the right audience with consistent interactions to promote your brand right. Social media automation makes this possible.
This saves time like you wouldn’t believe. And better yet, there is a plethora of software available for all tech-skill levels. These offer options for the user to schedule posts, auto-respond to engagements, multi-channel edits and integration, real-time analytics and much more. This increases engagement as it helps users avoid repetition and focus on creating and curating the best content possible.
While saving time, this subsequently reduces effort whilst ensuring consistency is met. Instead of posting your campaigns daily, schedule your weekly posts on all your social channels and let the power of automation work for you. You can run multiple social media campaigns much more efficiently this way while you’re also reducing any chance of human error. This is your chance if you want to take your social media marketing for new home builders to a new level.

 

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